MMP 004: How To Host Your Own Seminars Or Workshops Offline – With Nams Founder David Perdew
Note: I am still working out the kinks on the video so please bare with me. I am trying out a new service as we speak.
On Today's Show...
There is no doubt that hosting your own event whether it be a seminar or workshop, can be very lucrative. In this episode I am interviewing David Perdew who founded the famous NAMS workshop in Atlanta.
Nams is an internet marketing workshop that started with 65 people and now has 300 attendees coming to NAMS 7. David shares exactly how he came up with the idea as well as how he books the room (and fills the room for that matter). This has got to be one of the best interviews that I have conducted so be sure to take notes.
Some of the things we covered are:
- How to find the right location and who exactly to talk to about getting discounts (This person actually handles the whole process for David).
- The 15 page book that Dave hands to all his instructors to make sure the workshop is successful.
- How Dave lost a $100,000 a year website due to hacking and what he did to build it back up in 3 short months.
- The persuasion technique Dave uses to get feedback from his attendees in the morning and evening - by far one of the biggest takeaways in this episode.
- The marketing strategy that Dave uses to bring in 38% of his workshop attendees.
- How he breaks up his workshops into 4 different sections so the beginners and the advanced attendees stay interested, and why this is a VERY profitable model to follow.
- Why he started a membership site for Nams attendees and his pricing strategy for increasing the monthly fee.
About David Perdew
David has done many things including personally building a log house in the woods (on a stream with a waterfall) in North Alabama to building a stock photo agency that grew from $0 to $1.7 million in sales and culminated with the sale of the company after 5 years to an international stock photo agency in London, England.
He is also the founder of the ever popular Nams workshop.
You can reach David at www.NAMSsupport.com.
One Thrives Updates
Did you know that five times a month I do one on one strategy sessions with our listeners? They get specific and actionable steps they can take in their business.
Also, each session helps one St. Jude's Children's Hospital patient with much needed treatment. I am not sure if it is for you or not, however, many have found what they were looking for by meeting with me.
Click the link to get more details and discover how Ashley Carter helped St. Jude recently and learned a ton. You could be next.
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MMP 003: How To Finally Write And Market Your Book Without Being Ripped Off – With Ultimate Book Coach Kristen Eckstein
On Today's Show...
If you have ever thought of writing and publishing a book as well as getting it featured in your local bookstores (think Barnes and Nobles), then this episode is for you. Kristen Eckstein from www.UltimateBookCoach.com is a master at getting books written, published and out on the bookshelves. Author of four books herself, she actually does what she teaches her own clients so thats what makes this interview so unique.
Some of the things we covered are:
- Top 5 areas you should concentrate on when writing and publishing a book.
- How Kristen used her 96 page book to land not one but two $8,000 consulting clients - (anyone can do this).
- How one guy raised $7,000 to get his book published - Kristen shares two websites to get this done.
- What to read on your next bathroom break that will have you coming out with an actionable marketing plan.
- THE question to ask to get sponsors for your book (I used this same question to land seven different sponsors who paid $300 for a 10 minute spot at my workshops).
- The pitfalls that you should be on the lookout for, and how can they be avoided.
- How a $7 box from Staples Office Supply store can change your business and what to put in the box that makes all the difference.
About Kristen Eckstein
Kristen is a book-loving, chocolate-eating, stuffed animal-hugging, people-craving gal who cannot imagine a life without books.
Her reputation is to “suck” books out of people’s heads and get them into print through “Ghost Publishing”, a term I coined to define how her exclusive done-for-you Indie publishing programs work. Through the course of her publishing life, she have helped dozens of authors independently publish and several have been traditionally published as a direct result of going through my program.
You can reach Kristen at www.UltimateBookCoach.com.
One Thrives Updates
Did you know that five times a month I do one on one strategy sessions with our listeners? They get specific and actionable steps they can take in their business.
Also, each session helps one St. Jude's Children's Hospital patient with much needed treatment. I am not sure if it is for you or not, however, many have found what they were looking for by meeting with me. Click here for details on the session.
Subscribe To The Show
Please subscribe below to the podcast to get automatic updates:
•Click Here to Subscribe via RSS (non-iTunes feed)
MMP 002: How A Former Teacher Built A Million Dollar Fundraising Business Using A Squeeze Page And A One Page Printed Salesletter
On Today's Show...
You might be shocked at how simple a million dollar business can be ran after you watch this episode. Greg Ramsier from www.peeltosave.com is a personal friend of mine who went from a broke teacher and backetball junkie, to running a million dollar business with his wife.
We talk about exactly how he generates his leads to crafting a powerful lead generation marketing piece. Very specific things anyone can apply in their business. Some of the things we covered are:
- The "actual letter" that has generated a million dollars in sales - plus the components you need to put into your marketing piece.
- Why Greg started inserting a golden rod colored flier into his marketing and why you should consider doing the exact same thing.
- How to use the Microsoft technique to outspend your competitors - (powerful example).
- How to use the commitment and consistency technique to guide your prospects through the sales funnel (see sign up form story)
- Weird but True - Greg shares details on why following up could be costing you sales.
About Greg Ramsier
As the founders and owners of Peel To Save in Louisville, Kentucky, Greg and Corinne Ramsier have spent the last 10 years helping schools, churches and non-profit groups raise much-needed funds. You can reach Greg at www.PeelToSave.com
One Thrives Updates
Did you know that five times a month I do one on one strategy sessions with our listeners? They get specific and actionable steps they can take in their business.
Also, each session helps one St. Jude's Children's Hospital patient with much needed treatment. I am not sure if it is for you or not, however, many have found what they were looking for by meeting with me. Click here for details on the session.
Subscribe To The Show
Please subscribe below to the podcast to get automatic updates:
•Click Here to Subscribe via RSS (non-iTunes feed)
MMP 001: How Mick Hawes Built a $20,000 Per Month Coaching Business With A Membership Site
Note: Sorry about the small screen. This was my first episode and I recorded the interview too small. You can actually click the button and make it full screen if like.
"Right click” here for the MP3 format.
On Today's Show...
If you are wanting to coach or consult with clients or you have ever thought of creating a membership site, you will want to watch this show. Mick Hawes from www.hiddenprofitsuncovered.com is a coaching client of mine and is a very savy entrepreneur. Some of the things we covered are:
- How you can build a cult-like "community" where people actually write in and ask to belong to your membership site.
- How Mick sold 15 of the 30 people in the room on a $1,000 program with a 7 minute presentation - and why it works so well.
- How to start and run your own "think tanks" for your customers and the exact wording Mick uses to get his members to referral new clients.
- How to use Mick's "revearse scarcity" strategy to offer unlimited value to your clients while actually working very little (This was my favorite part of the interview).
- Case Study: Why successful, educated attendees at a Tony Robbins seminar were rushing to buy $50 pieces of rope and how you can apply this social psychology technique in any business to increase profits.
About Mick Hawes
Mick Hawes has spent 20 years in the marketing and self development arena. He has trained entrepreneurs to elite athletes to better their performance.
One Thrives Updates
Did you know that five times a month I do one on one strategy sessions with our listeners? They get specific and actionable steps they can take in their business.
Also, each session helps one St. Jude's Children's Hospital patient with much needed treatment. I am not sure if it is for you or not, however, many have found what they were looking for by meeting with me. Click here for details on the session.
Subscribe To The Show
Please subscribe below to the podcast to get automatic updates:
•Click Here to Subscribe via RSS (non-iTunes feed)
The Marketing Strategy Willie T’s Is Using To Create An Experience For Their Customers
In this post, I am going to share with you how a local bar in the Carribean is giving their customers a really cool experience that has viral marketing written all over it.
I was just watching the travel channel and they were talking about cool bars people should visit all over the world. One of those is Willie T’s, which is a floating bar in the Carribean (which is cool in of itself). One of the things that makes Willie T’s “sexy” as the host called it, is the thing they call a “shotski“.
It is a ski that has hour holes in it that can hold four shot glasses filled with….of course…Willie T’s own brand of alcohol. You can see a picture of some lucky patrons having a drink with their friends below.
Action Steps
- What can you do to create an experience for your customers and clients?
- How can you take a simple transaction into a fun viral marketing machine that people want to share with their friends?
The Marketing Strategy Cheerios Is Using To Reach Soldiers And Send Good “Cheer”
In this article, you will learn a marketing strategy that General Mills is using to produce goodwill and how they are using creative thinking to spice up their marketing campaign.
I was watching tv yesterday and noticed a marketing campaign that Cheerios is using to reach out to military families. On specially marked boxes of Cheerios, you can cut out a section that spells out the word “Cheer” and send it as a postcard to a soldier overseas. How brilliant is that? They are literally spreading “Cheer”. Plus, they are donating $1 to the USO to support the troops. Props to the ad executive(s) who thought of that campaign!
You can see the ad below.
Action Steps:
- How can I partner with an organization that helps society and gets my marketing message out to the world?
- How can I get creative with my marketing message like General Mills did using the word “Cheer”?
