Case Study: 5 Magic Words That Can Increase Monetary Contributions
Researchers have discovered that adding these five magic words to the end of a request for monetary contributions will increase a person’s likelihood to give you money. Robert Cialdini, Regents’ Professor of Psychology and Marketing, Arizona State University and a group of researchers, went door to door to solicit donations plainly and 28% of the [...]
Misconceptions About Reading Others Body Language
Non-verbal communication is essential when it comes to building relationships, but beware not to misread others’ body language. Nick Morgan with the Harvard Business School says there are many misconceptions about reading others. He says although most people believe a lack of eye contact means someone is a liar, sometimes it could be nervousness and [...]
How To Get People To Like You Immediately
Ever wonder how to get people to like you immediately? Robert Cialdini, Regents’ Professor of Psychology and Marketing, Arizona State University, says many people often skip this step that is central to business effectiveness — small talk. Cialdini says find it and find it fast, because first impressions are so important finding common ground can [...]
3 Top Offline Marketing Tips for Online Businesses
Here’s a fact that may get your attention. In the United States, 78 percent of the population is online but that still leaves 70 million Americans who aren’t reached through online marketing. Tara Horner, writer at business resource Firmology.com, encourages you to reach those potential customers who don’t log on to Facebook every day with [...]
Client Won’t Call Back And Won’t Show Up? Tips To Cure A Seller’s Dilemma
If you’re having trouble getting a customer to return your calls or set up an appointment, it may be a symptom of a bigger problem. Jeffery Gitomer, author of The Sales Bible, says these symptoms are really just excuses. It may be that you have been talking (telling*) instead of asking (selling*) or that the [...]
